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Using Facebook for Social Media Marketing

Using Facebook for Social Media Marketing

Using Facebook for Social Media Marketing

What is the right business for Facebook?

There are many business types that tend to do well on Facebook. Those that are particularly successful include tourism & hotels, travel & leisure, charities & community pages, health & fitness, amongst many others.

Who uses Facebook?

Facebook used to be most popular with younger people, but this has changed. Approximately 3 million teenagers have left Facebook and favour sites like Instagram and SnapChat. Facebook is now most popular with 34 – 55 year olds, with the biggest growth in the 55+ age group. This tends to be a largely affluent demographic with large disposable incomes.

Why is Facebook so popular with businesses?

Remember that over half of the UK population use Facebook. All the information on the profiles of users on Facebook has been collated by them to offer advertisers sophisticated targeting to a chosen audience. There are other sophisticated targeting tools using Facebook Pixels, ad re-marketing, custom audience creation and database uploads. It’s the next level, but don’t worry, we can help you make that transition.